The Scoop

Social Media Client


Social Media Roadmap Creation

For The Scoop, Melinda Lathrop Creative has helped define their overall marketing strategies and created a cohesive social marketing plan.

  • Perform research on current benchmark trends and audience preferences.
  • Development of social media marketing plan.

Social Media Channels:

Social Media Community Management

For The Scoop, Melinda Lathrop Creative manages all of their social media communities. Since Melinda began managing their social media communities, she has increased Facebook page likes by 111% and post engagements by 114%.

  • Design and implement social media strategy to align with business goals.
  • Set specific objectives and report on ROI.
  • Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news).
  • Monitor SEO and web traffic metrics.
  • Communicate with followers, respond to queries in a timely manner and monitor customer reviews.
  • Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout).
  • Suggest and implement new features to develop brand awareness, like promotions and competitions.
  • Creation and implementation of giveaways.
  • Creation and implementation of promotions.