Social Media Work
Social Media Marketing Internship
At PajamaGram, Melinda assisted in their digital and social marketing efforts. Some of her duties included:
- Research and development of new and current marketing projects.
- Supporting Efforts in building the digital media line of business for all four brands.
- Analyzing brands and creating a SWOT analysis.
- Content curation including copy, referral creation, copy generation and creative design.
- Involvement with Facebook, Twitter, Instagram, Pinterest, YouTube and exploring new platforms.
- Strategy and execution of consumer contests.
- Running and creating content for Vermont Teddy Bear Instagram
- Researching, planning, designing and implementing a new Pinterest profile for PajamaGram.