Education Vermont USA


Social Media Community Development/Management

For education Vermont USA, Melinda Lathrop Creative has developed and managed their social media communities. Melinda Lathrop Creative increased their Facebook following by 15,000% and increased engagement by 1,602%. 

  • Design and implement social media strategy to align with business goals.
  • Set specific objectives and report on ROI.
  • Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news).
  • Monitor SEO and web traffic metrics.
  • Communicate with followers, respond to queries in a timely manner and monitor customer reviews.
  • Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout).
  • Suggest and implement new features to develop brand awareness, like promotions and competitions.

Social Media Roadmap Creation

For Education Vermont USA, Melinda Lathrop Creative helped to define their overall marketing strategies and create a cohesive social marketing plan.

  • Perform research on current benchmark trends and audience preferences.
  • Development of social media marketing plan.

Social Media Content: