We all make mistakes on social media every once and a while, and that’s totally normal. But sometimes, you may not know that you’re making a mistake.
LinkedIn is one of the most important social media sites for marketers, so making a mistake on this network isn’t in your best interest. Whether you’re looking for a job or trying to widen your circle of connections for potential clients, your profile on LinkedIn is a very crucial component to your personal brand.
When crafting your profile, the biggest mistake that professionals make is having a generic summary. With over 414 million members on LinkedIn, how are employers and potential customers going to remember who you are if your profile is similar to every other professional in your industry? Filling your summary with common buzzwords is a very easy way to drive prospects away.
Here is a list of 15 overused words that will not make your profile stand out:
- Extensive experience
How can you clean up your profile and remove all of these buzzwords?
Tip #1: Stand out from everyone else
The summary on your LinkedIn profile is the first thing prospects see after your profile picture. Maybe you know that you exert leadership qualities, but too many of these overused words in your summary are going to make it hard for you to seem superior to your competitor. Rather, trying using concrete examples of how you have exhibited these buzzwords with specific examples.
Tip #2: Start featuring your work!
Don’t just say you’re creative, prove it! Each section on your LinkedIn profile allows you to upload some form of media. Whether you upload a photo, a link or even a video; prove to your prospects that you truly are creative.
The same advice goes for all of the listed buzzwords. Prove your leadership skills by showing a photo of you at a speaking event or even a photo of you helping a co-worker. These skills can be showcased in many different ways but it is important that you show your reader rather than expecting them to believe it based on a few words.
Tip #3 Share relevant information and communicate effectively
You might have the best communication skills in your office. You may even influence others based on your views and skills. But, how will a new prospect know that you have great communication skills unless you have concrete examples?
Continually publishing posts and offering your opinion in industry related groups is a way to position yourself as not only a thought leader but also a way to showcase all those buzzwords that you have taken out of your profile. If people see you participating in groups on LinkedIn, they will already know that you are a leader just based on your presence in your industry related groups.
Tip #4 Connect with industry related professionals
Showcasing your motivation is very obvious if you are connected and communicating with other professionals in your industry. Sharing your opinion on news or commentaries truly shows your prospects that you care about your profile, your industry and how you are perceived.
Tip #5 Try using a simple synonym
In some instances, using an uncommonly used synonym can be a great way to stand out from the crowd. For example, for motivated try using ambitious, determined, compelled or for responsible use conscientious, accountable or reliable.
Instead of falling back on empty terminology, it’s important that you cut these buzzwords from your LinkedIn profile and begin adding some great work examples instead.
Do you have any buzzwords not listed that you hate seeing on LinkedIn profiles?